Singles Day China shopping festival smashes record at

Jack Ma, Chairman of Alibaba Group, and actor Nicole Kidman attend a show during Alibaba Groups 11.11 Singles Day global shopping festival in Shanghai, China, November 10, 2017.

Alibaba Generates a Record $25 Billion in Singles Day Sales

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Online shoppers spent a record $33 billion in 24 hours on November 11 in the annual Singles Day — once a celebration of being single, now the worlds largest retail event.

Alibabas Singles Day By The Numbers: A Record $25

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“On Singles’ Day, shopping is a sport, it’s entertainment.” Tsai said rising disposable incomes of China’s “over 300 million middle-class consumers” was helping drive the company’s